Brand identity of the Dominican government

The Dominican government has at its disposal a manual that allows to know the fundamental visual elements that build the graphic identity of the Government of the Dominican Republic. Its objective is to serve as a guide for the application of the image in a consistent manner in the communication pieces that are designed.

It has been created under a MONOLITHIC brand architecture system, or MASTER BRAND, where all Government agencies will become SUB-BRANDS, having as an effective advantage to better organize resources and generate more coherence to the audiences.

The identity of the Government of the Dominican Republic brand is the most important identifier in the official communication of the State.

When creating visual pieces it is important to reflect the personality of the brand, which is defined by being elegant, sober, responsible, formal, modern, fresh, simple and clean.

We offer the download of the manual to visualize all the graphic parameters and apply them in digital and printed pieces.